Design:Gradient
2021 - Now
Many early-stage startups hit a product design gap that impedes growth. DG helps AI startups unlock the potential of their technology through strategic, expert product design. My work involves product design strategy, customer/user research, collaborative product design, design system development, and full-stack prototyping to quickly evaluate concepts against real-world behavior.
Weav
2019 - 2021
Co-founded Weav, helping guide the SaaS Customer Experience suite from inception to sale. Led product strategy and design, drove product evolution through customer research, product design, rapid prototyping, user testing, and marketing design. Developed and maintained design systems, mentored junior designers, and collaborated closely with engineering teams.
EIG / Bluehost
2018 - 2019
Guided the evolution of existing products and the discovery of new ones in a rapidly changing market. My role involved growing and mentoring the design team, co-leading product strategy with cross-functional department leads, and overseeing product design efforts. This work resulted in competitive enhancements, improved market relevance, and increased customer value.
EIG / MOJO Marketplace
2017 - 2018
Guided Product Management teams during a critical growth phase for business, fostering collaboration across departments and business units. Leadership in customer discovery, product strategy and team building helped navigate product amidst parent company leadership changes and market challenges.
Cireson
2015 - 2017
Led the design of two new flagship products, laying the foundation for Cireson's next-generation offerings. Implemented user-centric design practices, product validation, and front-end engineering, elevating the company's product suite.
FORM Product Design
2011 - 2015
Helped diverse startups and internal teams shape their product visions into competitive products through customer research, strategic product design, and rapid evaluation. My work accelerated development and ensured that a product's feature set and design were closely aligned with business goals, market needs and user expectations.
Software Technology Group
2008 - 2011
Led product design for a diverse array of international clients, applying expertise in design, product strategy, and user research to deliver custom solutions tailored to various industries. Established STG's Product Design and Front-End Engineering Practices, where I focused on building and mentoring teams comprised of junior to senior practitioners.
Farr Design
1998 - 2007
Provided bespoke product design and marketing services to clients across industries. My work aligned client's product vision with user insights to develop products and campaigns that not only met, but often exceeded their expectations for user engagement and business impact.
University of Utah
1995 - 1999
Learned to create compelling visual journeys through filmmaking, supplemented by additional studies in design, marketing, and psychology. This education formed the foundation for my skills in creating effective visual / UI design and designing UX user flows. Insights from marketing and psychology underscored the importance of brand, positioning, and human behavior in product success.
Patillo + Associates
1991 - 1997
Created effective brand design and marketing campaigns for notable clients including The Sundance Film Festival and the US Ski Team. My work in brand and marketing played a key role in elevating both client presence and customer engagement.